Reading 3
Text: An
ongoing series of words that can be depicted as a fluid or solid thing. The
main block which is also known as the body contains the bulk of content.
Kerning:
An
adjustment of the space between two letters.
- Metric
Kerning
- Optical
Kerning
Within
these two options are three layouts consisting of Scala Pro, Scala Pro Italic,
and Scala Pro All Capitals.
Tracking: The
overall spacing of a group of letters is called tracking or letter spacing.
-
Tracking
is commonly used when designing logos and headlines. Positive tracking gives
more space between groups of letters whereas negative tracking does the
opposite.
Line Spacing: The distance from the baseline of
one line of type to another.
Alignment: This consists of four mods which are
justified, centered, flush left/ ragged right, and flush right/ ragged left.
